Clean Water for All
Breaking cultural barriers and saving lives
Taoxi Li, Andy Silber, Sarah Morris, Amy King, Carrie JL Hickman, Xinglu Yao
Seattle Interactive Conference 2016
Under 6 hours, how can you make MSR water purification more accessible to families in need in Kenya?
A widespread campaign that focuses on breaking the barriers between local Kenyan families and the MSR organization.
More than two million deaths are caused by diarrhea and other water-related diseases, mostly children under 5, according to UNICEF. Almost all these situations are entirely avoidable with access to clean water.
MSR SE200, a Seattle based no-profit organization, has created a compact create chlorine for safe water treatment on the spot. The problem they face now, is how to get this ingenious product to local communities in need.
"More than a billion people do not have access to safe water and well over 2 billion people live without adequate sanitation."
From our research, we found out that...
There exists some mistrust in the Kenyan communities towards the motivations of western organizations attempting to help bring clean water to them.
In a Kenyan family, the mother in the household usually takes care of all the daily chores, including cooking, clothes washing, and caring for family members overall. But the male figure (husband, father, or son etc) in the family gets to make important decisions.
Most families have access to radio and basic cell phones that they use to communicate with each other.
"Idea leaders" in a community has great influence on the whole group of people
After a series of personas, scenarios, storyboarding, and secondary research, we decided to scope down and tackle one issue: trust.
We came up with the following proposed approaches to solve this challenge. I, along with another teammate, presented our whole process and solution to the audience and judges.
Coordinate with community leader and introduce MSR water maker at a festival gatherings
Development a mobile phone chatbot that answers questions about using the MSR device
Educate students at school on importance of clean water, and distribute pamphlets to students
Identify early adopters in the community and leverage their help to gain trust in more families.
Demonstrate effect of MSR clean water maker at trade shows
Work with local artists to create songs on water sanitation and broadcast through radio in popular areas, such as riverside and cooking areas